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Inputs

Default values = a typical mid-priced standard SKU. Replace them with your own.

Result

€ —
Net profit per unit
Net margin
ROI (on landed cost)
TACOS
Break-even net price

VAT breakdown

Gross price (incl. VAT)
VAT
Net price (excl. VAT)

Cost breakdown per unit

Referral fee
FBA fulfilment
Storage cost
COGS
Inbound freight
Ad spend
Returns reserve
Other / overhead
Total cost
Amazon's total share

A unit-economics model (approximation). All fees & margins on a net basis. Not an accounting system — for exact fees see Amazon Seller Central.

Marketplace Commission Target market Getting started Advertising Fulfilment Highlight
🟡 Amazon DE8–15%DE + int. Easy Extensive FBA Largest reach
🔴 Kaufland7–12%Germany Medium Basic Self-fulfilment Low commission
🔴 Otto.de10–15%DACH Strict Limited Self-fulfilment Exclusive, premium
🔵 bol.nl7–15%NL, BE Medium Growing Self-fulfilment Little competition
🔵 Walmart8–15%USA, CA, MX Medium Growing Amazon stock Entry into North America
🔵 Galaxus5–12%DACH Medium Basic Self-fulfilment Swiss market
🔴 Shop-Apotheke8–12%DE, EU Strict Basic Self-fulfilment Health audience
🟠 Fressnapf8–14%DE, EU Medium Basic Self-fulfilment Pet niche
🟢 DocMorris7–12%DE, CH Regulated Limited Self-fulfilment OTC & wellness
🟣 ManoManon/aDE·FR·IT·ES·UK Medium Building up Self-fulfilment Niche, little competition
🟡 Noon5–15%UAE, SA, EG Medium Basic Noon Fulfilled Middle East

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