Amazon is the biggest marketplace — but not the only place your customers buy. We run more than 14 marketplaces across Europe, North America, the Middle East and Asia-Pacific: Otto, Kaufland, bol.com, Galaxus, Walmart and the 20+ Amazon countries. One contact, one report, cancellable monthly.
# One channel at a time: today: amazon.de quarter 1: kaufland.de # cheaper quarter 2: otto.de # DACH-exclusive quarter 3: amazon.nl, amazon.se catalogue: unchanged reporting: one report across all channels term: cancellable monthly
Four reasons brands add a second and third channel — none of them is “because everyone does”.
A suspension, a suppressed ASIN, a policy change — on a single channel that hits 100 % of your marketplace revenue. With two channels it hits part of it. That is the difference between a bad month and a standstill.
Commissions differ noticeably between marketplaces: Kaufland sits at 7–12 %, Amazon at 8–15 %, Otto at 10–15 %. The same product carries a different margin depending on the channel — that is arithmetic, not opinion.
Otto is open exclusively to companies in the DACH region and caps the number of sellers per category. Where there are fewer competitors, the same placement costs less — an advantage you only hold while you are early.
International expansion sells the same products to more people. No new catalogue, no new production, no new brand — the work sits in the account, the tax side, the language and the logistics. That is exactly what we take over.
Not “we can connect anything”, but: here we have live client accounts. The commissions are the marketplaces’, not ours.
Our core ground since 2016. Seller and Vendor Central, FBA and FBM, Sponsored Ads through to DSP, Brand Registry, A+ content — across every available Amazon country.
A serious Amazon competitor with growing traffic and the lowest commission in the DACH comparison. For many brands the most obvious second channel.
Exclusive to DACH companies, a capped number of sellers per category, quality-conscious customers. Particularly strong for premium products.
The leading marketplace in the Netherlands and Belgium — a market that is logistically close to Germany and far less crowded.
Galaxus as a growing generalist from Switzerland, ManoMano as a specialist for DIY and garden. Two channels with their own ready-to-buy customers.
Specialist marketplaces beat generalists wherever advice and range depth matter — pet supplies, health, pharmacy. Less reach, markedly better conversion.
Amazon’s largest competitor in the United States. For brands that take the US market seriously, the second obligatory channel alongside Amazon.com.
noon for the Middle East, El Corte Inglés for Spain. Markets where the local leader matters more than the global one.
The full overview with every platform, its fees and its particulars is on Marketplaces. You can run the numbers yourself — with the free FBA calculator and marketplace comparison.
We have been expanding internationally since 2018 — starting with Amazon UK, France, Italy and Spain, today across every available Amazon country.
Germany, UK, France, Italy, Spain, the Netherlands, Sweden, Poland, Belgium, Ireland, Turkey.
USA, Canada, Mexico, Brazil.
UAE, Saudi Arabia, Egypt, South Africa.
Japan, Australia, Singapore, India.
Not on the translation. On four things that have to be settled first.
Whether you need a VAT registration in the target country depends on whether goods are stored there — that is decided by your warehousing model, not by the marketplace. We tell you in advance what applies and work it through with your tax adviser.
Packaging and electrical regulations, batteries, textile labelling: extended producer responsibility is governed separately in each country, and the marketplaces check it at listing time. If a registration number is missing, the offer does not go live.
A listing is not a text, it is a search query. Translate the German title and you translate the German keywords with it — and rank for terms nobody in the target market types. We research each country from scratch.
PAN-EU, CEE or shipping from one country — the choice changes fees, delivery times and tax obligations all at once. It is the decision with the greatest leverage on margin, and the one most often taken in passing.
One channel at a time. Launch three at once and you make the same mistakes on all three.
We check your catalogue against the channel’s fees, competition and demand — and we also tell you when one is not worth it. The result is an order of priority, not a list.
Registration, verification, tax and product-law evidence, category approvals. The part where most launches get stuck — and the part we have done most often.
Our own keyword research, the channel’s own attributes and category trees, images to that marketplace’s rules. A listing copied from Amazon does not rank on Otto.
A new channel has no history, so it has no organic visibility either. The first weeks run on advertising and price — with a budget fixed beforehand and a stopping rule.
After that the channel runs like the others: listing upkeep, advertising, stock, account health. You get one report across all channels — not five reports about one each.
Only once the previous one carries. What we learned along the way — keywords, images, price floors, ad budget — comes with us. The second launch is always faster than the first.
What brands ask us most often before their second channel.
In 30 minutes we go through your catalogue against the fees and the competition of each channel — and you come away with a prioritised order and the reasoning behind it. Free, without obligation, and if none of them is worth it, we will say so.
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